From 2nd October 2010

Ideas for... Art

Flash mob: unconventional ideas

Ideas chose unconventional ways of communication. Flash mob Ideas are organized in the main important Italian Piazza and railway stations using movement to attract people, to acquainting them with our brand, our products and our Ideas, under the artistic direction of Peter Larsen, international choreographer, and the original soundtrack by dj Pittaluga.

Flash mob Ideas:

  • • 2nd October, Milan (offical event of La Settimana della Comunicazione), Stazione Centrale
  • • 9th October, Turin, Piazza Castello
  • • 16th October, Alessandria, Piazzetta della Lega

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Flash mob Ideas, Stazione Centrale in Milan - 2nd October 2010.


Flash mob Ideas, Milan city center (Piazza Castello, Via Dante, Piazza Duomo, Piazza della Scala) - 2nd October 2010.


Flash mob Ideas in Turin, via Po and Piazza Castello - 9th October 2010.


Flash mob Ideas in Alessandria - 16th October 2010.