From 16th to 20th September 2010
Ideas in cohoperation with BeVisible+ will be partner of the 25th edition of Abitare il Tempo, interior design exhibition in Verona from 16th to 20th September 2010.
BeVisible+ is a team with interdisciplinary skills, able to provide visibility to brands which represent innovative projects and ideas. We enhance the value of companies, the uniqueness of their products, and the excellence which they bring to their particular market.
Bevisible+ was created with the intention of turning upside down the principle definition of the place non-place. The focus is centred on the concept that inside these non-places, it is possible to create places where the individual can feel protected, inform himself, and be in his world. Brands and companies which we represent, are the expression of this ambitious and fascinating project.
The new project concept named “…naturally design” can be divided into three concept areas:
• Urban concept: the way of living in public “places non places”, will be conceived as a natural oasis, in the context of the surrounding urban fabric.
• Home concept: “home green style” a new home, where we can live emotions by ourselves, and with others.
• Natural Design Concept: new objects and instruments from everyday life, inspired by nature, made for a new kind of man, ready to integrate himself perfectly into the ecosystem, of which he is a part.
The set up will evoke a world integrated between different areas: from places non-places in the Bevisible+ tradition, to domestic spaces and decorative, design objects, bringing tradition closer to new technologies. It will be testimony to how much it is possible, in our times, to unify an area through safeguarding the values of nature and biodiversity, from both the environmental and social points of view, thus conferring on the entire project, a global vision, in anticipation of the themes dictated by the forthcoming Expo 2015 in Milan.
